# HUGO x Imaginary Ones

<figure><img src="/files/QWMDE5b62e12eigdkf1c" alt=""><figcaption><p>HUGO x Imaginary Ones: EYE Legendary Character</p></figcaption></figure>

## Introduction

**Partnership Website:** <https://hugo.imaginaryones.com>

On October 4th, 2022, we announced our exclusive collaboration with HUGO on a holistic, 360-degree metaverse experience.&#x20;

A HUGO x Imaginary Ones NFT collection of 1,001 3D animations, entitled ‘Embrace Your Emotions’ (EYE), was launched in early November 2022.&#x20;

Also, 500 Phygital T-shirts were launched alongside the NFT collection.&#x20;

Our collection aims to encourage everyone to connect with their emotions and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being.&#x20;

**Opensea**: <https://opensea.io/collection/hugo-x-imaginaryones-embrace-your-emotions>&#x20;

**Blur:** <https://blur.io/collection/hugo-x-imaginaryones-embrace-your-emotions>&#x20;

## Collaboration Results

<figure><img src="/files/lXDfQWWdyBQDHANpN18L" alt=""><figcaption><p>HUGO x Imaginary Ones: Collaboration Results</p></figcaption></figure>

\
In our recent partnership with HUGO, our team at Imaginary Ones reached notable goals, and we owe a big thank you to those who supported us.&#x20;

We launched 500 phygital t-shirts online in the HUGO e-commerce store, and they were all bought in just 20 minutes.&#x20;

In physical stores, 800 more shirts were sold.&#x20;

We saw all 1001 of our HUGO x Imaginary Ones NFTs fully minted in under 10 minutes.&#x20;

All in all, we have amassed close to 1B+ impressions from big media coverages.&#x20;

Additionally, we managed to raise $20,000 in a charity auction. It's been an achievement made possible by many, and we are truly thankful. We were extremely thankful for the support from the community.

### Media & Related Links&#x20;

<figure><img src="/files/lMY1IJ7nIiZu91t9thTX" alt=""><figcaption></figcaption></figure>

1. <https://group.hugoboss.com/en/newsroom/stories/hugo-x-imaginary-ones>
2. <https://annualreport-2022.hugoboss.com/powerful-stories/powerful-brands.html>&#x20;
3. <https://www.nylon.com.sg/2022/12/imaginary-ones-co-founder-clement-chia-on-their-meaningful-nft-collaboration-with-hugo/>
4. <https://chaindebrief.com/hugo-partners-with-imaginary-ones-to-launch-nft-collectio/>
5. <https://www.tatlerasia.com/gen-t/leadership/imaginary-ones-clement-chia-on-his-new-collaboration-with-hugo-boss>&#x20;
6. <https://ww.fashionnetwork.com/news/Hugo-links-with-imaginary-ones-for-nfts-and-with-replay-for-denim,1446069.html>&#x20;
7. <https://themegamaxi.com/news/hugo-boss-imaginary-ones/>
8. <https://www.cryptotimes.io/hugo-imaginary-ones-unveil-metaverse-experience-and-nfts/>
9. <https://essentialhomme.net/hugo-imaginary-ones-join-forces-to-launch-nft-collection/>
10. <https://raritysniper.com/news/hugo-imaginary-ones-partner-for-nft-collection/>
11. <https://dailycoin.com/hugo-boss-teams-up-with-imaginary-ones-to-drop-3d-nft-collection/>
12. <https://raritysniper.com/news/hugo-imaginary-ones-partner-for-nft-collection/>
13. <https://www.blockhead.co/2022/10/26/from-kids-to-hugo-boss-imaginary-ones-clement-chia-on-reshaping-web3/>
14. <https://www.thepeakmagazine.com.sg/gallery/interviews/imaginary-ones-co-founder-clement-chia-nft-web3-metaverse/>
15. <https://metaverse.sg/nft-news/hugo-boss-and-imaginary-ones-collaborated-to-make-nft-collection-and-metaverse>
16. <https://www.binance.com/en-JP/feed/post/3215>
17. <https://watcher.guru/news/hugo-boss-partners-imaginary-ones-for-nft-collection-metaverse-expansion>
18. <https://www.voguebusiness.com/technology/hugo-boss-releases-first-nfts-under-gen-z-brand-as-part-of-web3-push>
19. <https://nftnewspro.com/hugo-colleagues-with-imaginary-ones-to-start-limited-nft-collection/>
20. <https://sg.style.yahoo.com/why-fashion-brand-hugo-is-venturing-into-the-metaverse-with-the-launch-of-nfts-025029356.html>
21. <https://insideretail.com.au/sectors/hugo-boss-follows-gen-z-into-the-metaverse-with-new-nft-collection-202210>


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