HUGO x Imaginary Ones


On October 4th, 2022, we announced our exclusive collaboration with HUGO on a holistic, 360-degree metaverse experience.

A HUGO x Imaginary Ones NFT collection of 1,001 3D animations, entitled ‘Embrace Your Emotions’ (EYE), was launched in early November 2022.

Also, 500 Phygital T-shirts were launched alongside the NFT collection.

Our collection aims to encourage everyone to connect with their emotions and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being.



Collaboration Results

In our recent partnership with HUGO, our team at Imaginary Ones reached notable goals, and we owe a big thank you to those who supported us.

We launched 500 phygital t-shirts online in the HUGO e-commerce store, and they were all bought in just 20 minutes.

In physical stores, 800 more shirts were sold.

We saw all 1001 of our HUGO x Imaginary Ones NFTs fully minted in under 10 minutes.

All in all, we have amassed close to 1B+ impressions from big media coverages.

Additionally, we managed to raise $20,000 in a charity auction. It's been an achievement made possible by many, and we are truly thankful. We were extremely thankful for the support from the community.

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